Retail shelves: 3 ways to make your product stand out

To stand out on retail shelves, a shelf-talker or shelftalker is undoubtedly the most used merchandising tool. Often equipped with a tray to sublimate your offer, a shelf-talker allows to isolate an article from competing offer and to set it into its own universe. Saving a brand from relative anonimity on shelves, it catches the eye of shoppers, highlights the packaging or underlines a promotion. The width of the linear tray guarantees a number of facings presented on the store shelf.

Social networks have changed the customer journey, the store is no longer necessarily the place of transaction ... it has become a source of inspiration, sharing and communication ... Monochromy, photo studios, pop-up collaborations... The points of sale are designed to be instagramable. Which techniques work? ...

A jury member of the 2020 PMG Retail Design Award explains how the focus of retail concepts shifts to authenticity and sustainability. The design, use of colours and materials and lighting must support the retailer's story, reflected in the best possible way. How big is the effect of design and architecture on sales?

In the digital age, the physical store seems to be losing impact. Nothing could be further from the truth. Physical stores remain an important point of contact. Physical stores offer more confidence and contribute to an authentic shopping and brand experience.

5 Key Elements of Visual Merchandising

There are five elements to visual merchandising that apply regardless of where the display is or what's being marketed. Proper merchandising turns a passive looker into an active buyer. Creating the best display requires an understanding of each aspect and working with them to create a cohesive display. There's a lot of creativity involved and there's no single solution to any visual merchandising problem, but the effectiveness relies on a visual merchandiser's ability to incorporate and balance all the elements.