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Did you miss our updates on LinkedIn? To inspire you in the field of point-of-sale, merchandising and shopper design, here's a compilation of our most read news, tips and articles. Thank you for reading this sept'21 edition, we hope you'll enjoy :)
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Elegant lingerie with a perfect fit, these are the benefits of two sporty lines for PRIMA DONNA and MARIE-JO. Elegant and pristine design for these displays that perfectly introduce the innovative assortments! Together with the marketing team of Groep Van de Velde, we designed this spinner for the counters of specialty lingerie shops. To embody the target group of each brand, pictures of women with confidence and charme cover the sides.
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Due to its commercial success, CAPTAIN MORGAN has to deal with stock outages on the shelves of supermarkets and hypermarkets. Clients find this very irritating. Our teams have developed this durable unit with authentic materials. It can be used as a shelf extension. Eco-designed and made from 100% solid pine, it is reminiscent of the legendary rum boxes found in pirates' lairs. Add fun and friends, and you are all set for a great party with CAPTAIN MORGAN.
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There are a thousand ways to appear on the shopper radar. And new possibilities keep appearing - some are louder than others. With shoppers increasingly cynical and resentful of advertising, motion is a powerful option. When used in smart and subtle ways, and as long as it gives meaning, motion can effectively appeal to prospects, and attract and focus their attention to an offer.
Together with the Neuhaus marketing team we developed this big wheel to communicate its newest chocolate experience. With the Chocolate Duets, you can customise your own, personal praline. Pick out one of the six generously filled toppings, match it with one of the six refined chocolate bases … and yummy!
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Within the field of instore marketing a lot of energy is spent on the development of the most suitable retail display. Because an effective display can help in competing for retail support, it is vital to know the different types and how they are used to making an impact on sales.
The key to an effective retail display ? 100% customization, because there are many good solutions adapted to any situation. From counter-top to specific shelving units, the return on your POP investment is well worth it !
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[NL] De 8 winkelformules van de toekomst
Welke nieuwe vormen van detailhandel zullen de komende 10 jaar domineren? Welke vormen zullen verschijnen en welke zullen blijvend zijn? In dit artikel stelt Dr. Pierre-Nicolas Schwab voor om ons te verplaatsen na de post-coronacrisis en te kijken welke 8 winkelformules de toekomst van de detailhandel zullen bepalen. Elk van deze winkelformules speelt in op opkomende of al bestaande trends.
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[EN] The great consumer shift: shopping behavior is changing
Anyone who has hosted a game night over video chat or ordered groceries to be delivered at home for the first time understands how profoundly the COVID-19 crisis has changed our behavior as consumers. But which of these changes will stick? From COVID-19 to next-normal: McKinsey studies 10 ongoing shifts in shopping behaviour in North America, but tips are also relevant for Belgium.
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[FR] Qu’attendent les Français des pôles commerciaux ?
80% des sondés apprécient les centres commerciaux, tandis que l'envie d'acheter plus responsable et de vivre des moments de qualité prend de l'importance. L’amplitude de choix et le positionnement prix restent les deux caractéristiques les plus importantes pour les consommateurs. A ce socle s’ajoutent d'autres constats …
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Eco-designed endcap for Freedose
The materials of a point of purchase presentations are vectors of emotion and authenticity. Wood can add a natural touch to your instore strategies. Aesthetic and durable, wood is particularly suitable for subliming natural brands. Or opt for wood to communicate the ecological benefits of your brand ... a successful approach for this endcap for Freedose, a new way to buy laundry detergent in bulk.
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Play Table Jo Malone
Hello Spring! We saw this material for the fragrance range of Jo Malone at Galeria Inno. This presentation makes us cheerful. Everything is where it should be, and everything makes sense. Hand-crafted from paper, this in-store installation is carefully designed. The plexi base reflects light into a remarkable spectral color animation. Sweet, unique and the perfect retail prop, for the colorful flowers never wither.
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On-shelf module Function of Beauty
Function of Beauty is the 1st customizable beauty brand made for you (and only you). With Function of Beauty, you decide what goes into your formula (and what doesn't) and what you get out of it. This on-shelf module for supermarkets helps you to customize your hair care solution according to your unique goals and aesthetic preferences. Job well done for a new, interactive shopping journey, isn’t it?
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PILOTES, POP design factory
Vooruitgangstraat 23
B-1800 Vilvoorde
 +32 495 520 220  bruno.heyse@display.be
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