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Did you miss our updates on LinkedIn? To inspire you in the field of point-of-sale, merchandising and shopper design, here's a compilation of our most read news, tips and articles. Thank you for reading this edition, we hope you'll enjoy :)
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This autumn MARIE JO launches L'Aventure Pick-n-Mix collection. The activation will not go unnoticed in lingerie shops with this attractive display, a real magnet for comfortabel lingerie lovers and fashionable looks!
This display material is the result of a thorough eco-design approach: the choice of materials and packaging conditions have made it possible to limit CO2 emissions per display to 37 kg, 62% of the raw materials used are recycled and they are 100% recyclable. Responsible end-of-life and recycling will represent per display 33 kg of CO2 saved on the production of new materials. MARIE JO's capsule collection is sure to please!
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We developed this surprising display solution for the non-alcoholic drink GIMBER. To promote sales in organic stores and supermarkets while educating shoppers at the same occasion, GIMBER reps understand that the bottles are best placed near the fresh ginger.
Our answer: this display combines both products and fits perfectly on any shelf in the fresh food department. The material is made of natural wood without chemical treatment, making it less harmful to the environment. The top shelf is adaptable to the inclination of existing shelves. A holder allows offering a brochure to explain the different ways of consumption and mixes for the most versatile alternative to an alcoholic drink.
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Nothing hits our taste buds better than a colourful candy display on the counter of a bakery or a candy rack in the aisles of a supermarket, right?
Our creative specialists worked on scores of display projects for confectionery brands. Over the years, we became fond of the most colourful lollipops, fresh jawbreakers, and sour bombs. That’s how we acquired expertise in the presentation of fine confectionery. We gladly took the little extra weight.
Let's look at the instore options for the candy and gum category. Click below for inspiration, tips, and examples.
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The Chicago-based organisation that brings together advertisers and providers interested in retail marketing, changed its name to SHOP! Since then, local affiliations have gradually followed. Last month, one of the main European circuits, POPAI France, also has become SHOP! At the same occasion, the awards will change.
Fun fact! When in the 1600s ships from America began bringing tobacco back to England, a carved Indian was used in front of tobacco shops. The cigar shop Indian is considered to be the 1st point-of-sale advertising material. Following demands of our Amerindian friends, we say "au revoir" to the cigar shop Indian, though we were happy to have received two of the last ones.
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[FR] Retailtainment & Expérience client
Pour se réinventer, les points de vente misent sur le retailtainment, une expérience en magasin inédite et immersive pour le client. L’expérientiel est indéniablement l’avenir du retail, mais il reste des axes de développement à étudier …
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[NL] De doeltreffendheid van winkelcommunicatie
Iedereen weet dat het belangrijk is om duidelijk te communiceren met je klanten, via je website, op social media, etc. De winkelvloer wordt hierbij regelmatig over het hoofd gezien. Maar waarom zou die minder belangrijk zijn?
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[EN] Coffee before shopping makes you spend more. Why ?
People who drank a cup of caffeinated coffee before shopping spent roughly 50% more money and bought almost 30% more items than people who drank decaf coffee or water. The study of more than 300 shoppers was conducted at two stores in France and Spain.
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Riverdale translates passion for style in this high-end presentation for its home fragrance set. This double-sided gondola is a pleasure for the eyes, made of metal and wood with gold and marble accents for an ever-changing collection in a luxurious setting. Well done!
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We saw this display material for Wooderful Life’s music boxes in a specialty toy store. Made from sustainably sourced wood, each set is associated with heart-warming music. Wooderful Life’s cabinet combines ageless design and interactivity.
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The construction materials company Knauf innovates with PerfectWall, the 1st complete wall system. The innovation is introduced in DIY stores with this comprehensive shelf-on-shelf communication. A real attention grabber, build around a friendly, neighbourhood DIY expert.
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PILOTES, POP design factory
Vooruitgangstraat 23
B-1800 Vilvoorde
 +32 495 520 220  bruno.heyse@display.be
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