PILOTES' CSR — Recognition and continuous improvement

Recognition and continuous improvement

Stay informed

In our blog we share useful resources, tips and general remarks
on point-of-purchase marketing, display and merchandising solutions.

POP Insights

Why should merchandising matter to you ?

5 golden rules for an effective POP material

5 pitfalls that can sabotage successful merchandising

How to impact retail sales with point-of-purchase displays ?

Shopping experience, yeah !
But, what are we talking about ?

Successfully apply colourblocking in visual merchandising

5 tips to stand out on retail shelving with a shelf talker

POP display:
think materials !

What is a
POP
marketing material?

16 types of retail displays explained. Which is right for you?

10 tips to increase retail sales with POP display

Visual merchandising in retail: the whisperer of temptation

The most effective retail shelf management solutions explained

POP materials: 5 good raisons to use wood

The 5 steps to develop a POP display

How to impact shopper behaviour with in-store communication?

POP or POS, what is the difference ?

Product presentation and instore communication: what's the difference ?

Why consumers prefer in-store advertising ?

Why a floor-stand belongs to any marketing armoury ?

A checkout display unit drives up-selling

Are ecological sustainability and point of sale display compatible?

Point-of-sales is context marketing!

Stimulate sales with cross-merchandising

Can the smart shop shelf rescue traditional retailing?

The role of POP in the promotion mix

The role of POP display in the promotion mix

The return on investment of in-store marketing

The return on investment of in-store marketing

How the colours of POP display influence shopper behaviour?

How the colours of POP display influence shopper behaviour?

The display solutions for home interior materials explained

The display solutions for home interior materials explained

Unlock the Power of your Window Display

Unlock the power of your window display

About the bottle glorifier display for hospitality venues

Liquor & beer: display solutions for hospitality venues

Retail fixtures for makeup & cosmetics

Retail fixtures for makeup & cosmetics

Countertop display explained: the most bold and direct product advertisement

Countertop display explained: the most bold and direct product ad

Product advertising in pharmacies with POP display

Product advertising in pharmacies with POP display

Merchandising tactics for food and beverage brands

Merchandising tactics for food and beverage brands

The role of graphics & imagery in POP display

The role of graphics & imagery in POP display

Candy displays to make your mouth water

Candy displays to make your mouth water

Interactive retail shelves: but for what results?

Interactive retail shelves: but for what results?

Zero waste shopping goes mainstream. Brands test.

Zero waste shopping goes mainstream. Brands test.

The planogram explained

The planogram explained

How brands win the race for attention of shoppers

How brands win the race for attention of shoppers

How to ease customer choice overload

How to ease customer choice overload

The act of purchase, key to relevant POP marketing

The act of purchase, key to relevant POP marketing

How Retail and Brand Encourage Action

9 Tips for Successful POP Campaigns

9 Tips for Successful POP Campaigns

How to create the good brief for your POP or display material