Who are we ?

PILOTES is a team of point-of-purchase design specialists and industrial designers who have creativity and confirmed industrial knowledge.

With over 25 years in retail marketing, we use the magic of combining imagination and technical know-how to tackle our clients' merchandising and instore communication challenges. Keeping up with the latest trends, we drive product and brand visibility, improve retail impact, surprise and delight for shoppers who use the materials. Along with our manufacturing partners we ensure quality and agility.

Are eco-responsible and effective POS campaigns compatible? Yes! With our certified eco-calculator we measure all the impacts and study eco-design alternatives.

Family owned and operated since 1996, we are located in Wambrechies, near Lille. We also have an office in Brussels.

Relevant & bold POP solutions100%
100% custom-made and ingenious designs100%
Premium build, finish and service100%
Lead times respected100%

Product range

Point of sale display

Point-of-purchase display material

Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and seduce shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floorstanding or countertop unit, glorifier, showcase, …

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Retail shelving

Retail shelving

Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.

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Digital display unit

Digital POP display material

Information modules with a digital screen, a touch-screen, a connected screen, smart shelving units, … our team integrates the most relevant digital experiences in your display.

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Retail fixture

Retail & commercial fixtures

Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …

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stop rayon et présentoirs linéaire

and on-shelf POP display

A shelf talker (shelf stopper, tray or an on-shelf display) is undoubtedly the most used merchandising tool to bring your product into the spotlight on retail shelves. It is very powerful.

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Mobilier retail

merchandising solutions

When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer. At Pilotes we have only one goal: to make sure that your brand and articles are seen in points of sale.

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How can we help?

You want to develop a new instore brand appearance?
We will be pleased to support you with the realisation of your display material.

Get in touch


Floor display Beka-Lattoflex

POP floorstand Beka-Lattoflex

Endcap Galler

Retail endcap Galler

Whiskies Plinth Diageo

Whiskies counter-top Diageo

Shop system Balterio

POP shop system Balterio

Shop window display Yves Rocher

Shop window display Yves Rocher


POP counter-top display Physalis

Shelf stopper

Retail shelf stopper Vodka Belvedere

Floorstanding unit

POP floorstanding unit Dodie

What we believe in

Our values ​​are embedded in our DNA, guiding our day-to-day actions and our relationships. This is how we approach every project.


Always stay a step ahead, constantly search for innovative materials and processes, reinvent again and again intuitive and elegant designs that win hearts and minds.


A permanent desire to build good, strong, lasting relationships with customers, associates, partners … we put people 1st.


Quality of our services, quality of our products, quality of our relationships and quality of life for all.


A customer-focus mindset, team-spirit and long-term relationships with our partners.


Preserve the planet, analyse footprint & lifecycle, think long-term and tackle waste and degradation.


Our working dynamics promote collaboration and co-creation. It delivers better results, closer alignment and it's more enjoyable.

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