A point of purchase display (point of sale display) is any marketing material situated in the point of purchase. Whether it's in super- or hypermarkets, in specialized outlets, in hospitality or service outlets, or anywhere else where goods are on offer, displays are used to maximize the visibility of products and, ultimately, impact sales. They combine merchandising and communication techniques, and are just as important as your articles or your brand. One in three shoppers say they notice these materials and are influenced by them.

To draw attention to an innovation or a product introduction, to inspire or communicate product qualities, to bring your brand's story, to glorify or to clarify an assortment, to facilitate navigation and purchase decisions … Pilotes teams up with you for the most suitable solution, tailored to your instore strategies, expectations and specifics. Elegant, striking, functional, ergonomic? Everything is possible, but more importantly, we create specific, adapted and effective solutions.