Retail shelving
POP 100% custom made

Focused on interaction and shopping experience, we study the retail shelving from where you sell with a full merchandising study of the assortment they display. Quality designed, using good aesthetics, with the right colour palette, contrasts in texture and a touch and feel adapted to your brand and your category, energetic shelving units will increase the perception of your assortment and brand. This is how you promote and simplify navigation and purchase at the all-important decisive moment.

With our experience in the field of presentation, merchandising, assortment segmentation and organization you promote brand loyalty. Various accessories can guarantee the practical layout of your retail rack. Optionally you can opt for shelves with LED lighting: these LED tubes are installed invisibly directly underneath the shelf's nose. We think along with you to innovate for an engaging shopping experience.

Sectors:
  • Food & beverages
  • Beauty & cosmetics
  • Health & care
  • Leisure & do-it-yourself
  • Toys & electronics
Custom retail shelving

Custom retail shelving

Focused on action and shopping experience, reimagine the shelves from where you sell, using a specific merchandising approach; among others, these are the advantages of the custom shelving we develop.

Custom retail shelving

Smart retail shelving

Retail shelves are equipped with technological devices to keep the visit to physical shops exciting and relevant in a "new retail" experience.

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Gondola

Gondola

Custom shelving conveys a brand's codes while glorifying the product range. Set out over several levels, the range is quickly readable by the shopper thanks to suitable and relevant organizations and an optimal layout.

End cap

End cap

Placed at the end of an aisle to highlight a brand or product range, an endcap is associated with a display or commercial fixture. Easy to roll-out, they can be developed to carry and update varying communications.

Custom checkout shelving

Checkout display

Being the most tactical, these shelved displays form the place with the most interaction between visitors and store associates.

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Shelf animations

Shelf animations

Large quantities of similar items have a deterrent effect on consumers. By organizing the articles in groups or categories, with space for images, colour and contrasts, you help consumers to the right article in a friendly way.

Retail en POS materiaal

POS merchandising material

Pilotes offers a wide range of differentiating presentation materials.

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