Display for beauty, cosmetics en makeup
100% Custom-Made Displays: Unique, Innovative, Responsible
Beauty brands, as well as retailers, want to present their offerings in a pristine and organized manner to shoppers. The cosmetic and makeup items are diverse, small, irregularly shaped, and atypical. Clients want to quickly navigate through the products, pick them up, manipulate them, and find what they're looking for. Some shoppers seeking experiential play with products may not follow a clean and orderly impulse. This is the high-pressure school of selling beauty items.
In supermarkets or hypermarkets, or in specialty beauty stores and perfumeries, brands strive to differentiate themselves by attracting attention. Functional product display plays a crucial role in showcasing and stocking merchandise. The POP materials become a three-dimensional advertisement for the beauty brand.
- cosmetics
- makeup
- fragrances
- skin- and haircare
- and accessories
in supermarkets or hypermarkets, drugstores, pharmacies, department stores, perfumeries or specialty beauty stores.
Floor-standing display unit
A free-standing display is any type of stock-holding fixture in addition to the regular retail shelving, a great way to get products to stand out at the ultimate place for buying decisions.
Countertop display unit
A top-of-counter display is the perfect space-saving display, placed on a shop counter to encourage impulse purchases.
Makeup Tester
A tester is the ideal tool for organizing a complete range of makeup that shoppers can test before buying.
Gondola
A free-standing double-sided fixture for your beauty range communicates the DNA of your brand, but leaves the main role to your assortment. The items are neatly organised on different levels.
EDG
An EDG, or an end cap, is placed at the end of an aisle to highlight a brand or product range. They are easy to roll-out in stores
Bespoke shelving
Focused on interaction and experience, reimagine the shelves from where you sell, using a specific merchandising approach; among others, these are the advantages of the custom Shelving we develop.
Shelf-on-shelf unit
Smaller on-shelf display modules can be attached or fixed on existing shelving to communicate your range.
Shelf enhancement
Brand blocking toghether with a set composed of a frame, a logo, plinths and communications can add service and value to your homebase on the shelves.
Commercial furniture
Counters, presentation tables, play, lab of try-zones, … bespoke commercial furniture creates the event in your distribution network.
Window display
De levendige taferelen in de etalages van beauty speciaalzaken beconcurreren elkaar om de aandacht van passanten.
Plinth
A plinth, finished in custom materials, sublimates and communicates your best offering.
Brand or logo display
The better option to show off your personality in multi-brand environments is an attractive item that is purely focused on your brand or logo.
Display for beauty, cosmetics en makeup
Pilotes advises, imagines, designs for industrial production and provides complete project management until roll-out. We team up with you to make and deliver the most suitable display solutions for beauty, cosmetics en makeup.
Our designers and engineers will work from your technical specifications (function, lifetime, constraints of the products being presented) and design for industrial production in a combination of all materials (metal, plastic, wood, glass, LED & smart components …)
Features
Modulated, adaptable or mobile
Adapted to the shopping behaviour in your category
Creates a unique visual experience, with price, product and campaign information
Custom design according to your retail strategies and technical specifics
Solutions with superior, customized functionality
Solid construction with one or more shelves
Benefits
Impacts visibility and sales
Inspires and attracts the shoppers' attention
Make your merchandise procurement easy
Enhances brand exposure on shop floors
Stimulates impulse buying
Ideal for promotions and introductions