About us: Experts in Point-of-Purchase Design

For 30 years, we have been combining creativity, retail expertise, and industrial know-how to create point-of-purchase communications. From displays to product presentation solutions, we sublime your product offering in stores.

Always in tune with the latest trends, we create and make permanent and tailor-made commercial furniture by combining metals, wood, and plastics, with small- to large-scale runs. Our expertise ensures that each project aligns with the unique needs of brands and retailers.

Based in Wambrechies, near Lille, France, we take pride in being a family-owned business dedicated to creating environmentally friendly and socially responsible solutions. Additionally, our team is available to assist you from our Brussels office.

Our team in 2025

Our Point-of-Purchase Solutions: Display, Merchandising and Retail Furniture

Point of sale display

Display material

Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and tempt shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floor-standing or countertop unit, glorifier, showcase, …

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Retail shelving

Retail shelving & racks

Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.

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Retail fixture

Contract furniture for retail spaces

Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …

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Shelf talker & on-shelf POP display

Shelf stopper
and on-shelf display material

Designed to catch the eye as shoppers move up and down the aisle (whilst they navigate), a shelf stopper or talker plays a crucial role in guiding them to your brand. It ensures your product stands out, drawing attention on crowded retail shelves.

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POP >merchandising solutions

Retail merchandising solutions

When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer.

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Digital display unit

Digital display material

Information modules with a digital screen, a touch-screen, a connected screen, smart shelving units, … our team integrates the most relevant digital experiences in your display.

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A project? A brief? A problem?

Discover sustainable, custom-made POP displays and merchandising solutions at Pilotes. Boost your in-store visibility with relevant and functional design.

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Portfolio

Floor display Beka-Lattoflex

Point-of-purchase stand Beka-Lattoflex

End capMilka

End cap
Milka

Whiskies Plinth Diageo

Sommelier plinth

Shop system Balterio

Point-of-purchase display system Balterio

Led Box Yves-Rocher

Led-Box Yves-Rocher

Floorstand

Point-of-purchase countertop display

Shelf stopper

Shelf stopper Vodka Belvedere

Floor-standing unit

Point-of-purchase floor-standing unit

Our promises for sustainability

We help you develop and eco-design your point-of-purchase materials with responsible design solutions.

References

Numerous brands and retail companies trust our expertise in their category.

❯ Portfolio
References
References