About us: Experts in Point-of-Purchase Design
For over 30 years, we have been developing and manufacturing 100% custom-made point-of-purchase materials that sublime your product offering and drive sales in retail.
We combine creative design and retail expertise with industrial engineering and scalable series production. From permanent displays and smart merchandising solutions to commercial furniture, our materials elevate brand experience, optimize product presentation, and meet both aesthetic and technical expectations.
As a family-owned company based in Wambrechies (FR), with support from our sales office in Brussels, we are committed to responsible materials and long-term partnerships.
MULTI-MATERIAL
Unbound by material constraints, we develop experienced production solutions in a combination of all durable materials (metals, wood, plastics, glass, cardboard, …).
100% MADE-TO-MEASURE
Our teams develop durable POP solutions, tailored to your retail marketing vision, special needs, and any technical or aesthetic specifications.
RESPONSIBLE
We help you develop your point-of-purchase materials with responsible eco-design solutions.
❯ Find out moreOur Point-of-Purchase Solutions: Display, Merchandising and Retail Furniture
Display material
Whether your goal is to draw attention to your innovation or your product introduction, sublime your assortment and tempt shoppers … we will team up with you to develop the most effective, 100% custom-made and durable display, floor-standing or countertop unit, glorifier, showcase, …
❯ Learn moreRetail shelving & racks
Focused on engagement and shopping experience, we study the retail shelving from where you sell with a merchandising study of the assortment they display.
❯ Learn moreContract furniture for retail spaces
Specialized in solutions made from different materials and combinations, we develop fixtures without limit of choice of materials in metal, plastic, wood, glass, …
❯ Find out more
Shelf stopper
and on-shelf display material
Designed to catch the eye as shoppers move up and down the aisle (whilst they navigate), a shelf stopper or talker plays a crucial role in guiding them to your brand. It ensures your product stands out, drawing attention on crowded retail shelves.
❯ Learn moreRetail merchandising solutions
When it comes to presentation, it turns out that there are a few simple steps which brand manufacturers can take to influence the overall perception of their offer.
❯ Learn moreDigital display material
Information modules with a digital screen, a touch-screen, a connected screen, smart shelving units, … our team integrates the most relevant digital experiences in your display.
❯ Learn moreA project? A brief? A problem?
Discover sustainable, custom-made POP displays and merchandising solutions at Pilotes. Boost your in-store visibility with relevant and functional design.
❯ Let's talk





