6 Shop! Award Nominations for Pilotes in 2025

700 words
#shopawards #pointofsale #displaydesign
April 2025 — bh

On the occasion of Shop! Le Salon Paris in March 2025, our industry association, Shop! Association, once again organized the prestigious Shop! Awards competition.

The 2025 edition was a great success for PILOTES PLV and our clients, with no fewer than six nominations.

Discover the nominated displays in detail:

1. Floor or Wall Display for American Tourister (Samsonite)

Category: POS materials Fashion & Textiles

American Tourister wanted a versatile display to showcase its range of backpacks in fashion stores.

Our solution: a hybrid unit with modular hooks that can be used either as a freestanding display or wall-mounted. Made from recycled expanded metal mesh, the minimalist design keeps the product front and center.

Over 90% recyclable, with optimized packaging (20 displays per Euro pallet), and 50% offset carbon emissions — a sustainable and innovative solution.

2. MC Flex Spice Rack for Ducros (MC Cormick)

Category: Technical Innovation

A unique, modular spice rack specifically designed for Ducros: robust, eco-friendly, and efficient, with a load capacity of up to 500 kg. The unit includes adjustable components such as a universal track that replaces 30 parts and a height-adjustable blister hook.

With the help of our digital order app MagPlanner, the unit is fully pre-configured in line with the planogram, ensuring a fast and seamless in-store installation.

QR codes allow components to be reused easily (up to 70%). Innovative, commercially attractive, and sustainable.

3. Premium In-line Boutique for Moët Hennessy Champagne

Category: POS materials – Alcoholic Beverages

Moët Hennessy aimed to present its iconic champagne brands — Moët & Chandon and Veuve Clicquot — in a more exclusive way in supermarkets.

We developed an elegant boutique-style display made of lacquered wood with gold accents.

Thanks to its compact and stackable design, transport volume is reduced by 40%. Crafted from premium materials and featuring refined lighting, this display offers a luxurious brand experience while meeting all sustainability standards.

4. Confectionery Gondola for Pathé Cinémas

Category: Permanent Retail Furniture

Pathé cinemas wanted to enhance the in-store experience and stimulate impulse purchases.

We designed a striking gondola with vibrant lighting, fully aligned with the recognizable Pathé style.

This durable fixture ensures an eye-catching presentation of snacks and helps drive point-of-sale activity among moviegoers.

5. Animation Tables for Sephora

Category: Floor Display – Beauty & Care

To highlight new launches more effectively, Sephora aimed to refresh the promotional zones at the entrance of its stores.

We developed a set of three stylish and sturdy tables made from metal and aluminum.

The furniture is 85% recyclable, cost-efficient, and sustainable. It offers optimal performance and sets a new standard in retail display.

6. Floorstanding Unit for SMEG

Category: POS materials – Home Appliances

To attract customer attention in electronics stores, we designed an elegant, functional, and bold display unit for SMEG.

Crafted with premium materials such as solid beechwood and subtle LED lighting, the display reflects the SMEG brand DNA.

It delivers a premium look and draws the eye of consumers who value outstanding design.

Thank you, thank you, thank you 🙏

To our clients: thank you for your trust.

To our team: thank you for your creativity, ingenuity, and high-quality execution.

To the competition jury: thank you for this recognition — we are deeply honored.