The 7 notes for unique POP display material

450 words
#marketing #POP #displaydesign
Aug 2024 — bh

This high-quality and luxurious presentation sets the perfect scene for Palmes d'Or, the prestige vintage brut by Nicolas Feuillatte. ©Pilotes
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o, re, mi, fa, sol, la, si: seven notes form the basis of all music. These simple building blocks are combined to create unique melodies that inspire, touch and tell stories.

Instore marketers have a similar goal. They aim to make product offerings stand out in stores, tell stories and touch shoppers.

Like the notes of music, they combine seven building blocks to create distinctive POP displays that are as unique as the products and brand they convey.

Before you move on

We specialise in the creation, design and manufacture of point-of-sale display materials, specific retail furniture and merchandising solutions, all 100% custom-made to the in-store projects of retail and brand. At Team Pilotes, we prioritise environmental sustainability by analysing the life cycle of each project to minimise its impacts 🌍🌿

1. Product presentation

With optimal merchandising, buyers can quickly navigate through this nail polish assortment by Only You, pick up, examine the items, find what they need, and make a buy.

Effective presentations drive sales. Merchandising methodes enhance the buying process by dynamically presenting products. They provide a clear layout, making it easy for customers to choose and ensuring accessibility of the offer.

💡 Related article -> Merchandising — the game of seduction in retail

2. Design and technical realisation

Good design reinforces the message and brand identity. Simultaneously, it optimizes available space. An effective display is visually appealing, functional and well-built.

3. Materials

Materials create visual interest and tactile appeal. Wood, metal, plastic, glass, leather, or textiles evoke emotions and reinforce brand identity. Materials should also be functional, considering cost, ease of use, and durability.

💡 Related article -> How to choose the right material for your POP display

4. Colour

A blow-up of the advertised product on top of a display, the oldest trick in the book, which also worked for the introduction of Milka's chocolate spread ©Pilotes

The right colour palette creates a coherent image and evokes emotions that influence consumer behaviour. Colour enhances the attractiveness of a product offering. Combining suitable colours with appropriate materials elevates the brand promise.

💡 Related article -> POP display colours influence buying behaviour

5. Imagery, language, and layout

POS materials convey messages and create quick, emotional connections with shoppers. A balanced and recognizable composition of images, language, and graphic assets direct shoppers’ attention to the product. A powerful call-to-action prompts customer engagement.

💡 Related article -> The role of graphics and imagery in POP display

6. Location

Black and pink for Barbie's very exclusive collector edition.

Proper placement of a display is crucial for maximum visibility. Marketers carefully select locations and the most relevant display material type.

💡 Related article -> The types of POP display explained

7. Implementation

Operational considerations—planning, transportation, installation, and maintenance—are essential for successful displays. Early planning ensures the most suitable material design.

💡 Related article -> Creating the ideal briefing for your POP display

By effectively combining these seven elements into a unique composition, POP makers create displays that drive sales.

A project? A briefing? Trust our team of professionals for 100% customized solutions. We’re ready to assist you with a practical and operational approach. Contact us today.