June-2023 — This photo captures the essence of in-store marketing success: stand out, and you'll win 😉 Zwitsal claims leadership in the baby category with "block merchandising", one of the more direct weapons in the marketing arsenal.
To enhance its overall presentation and branding on the shelves, Zwitsal bundles its range. And to sustain its initiative, Zwitsal dresses up the existing furniture with a few simple, yet robust accessories — this makes it longer lasting too and may improve execution. It's a remarkable example of using color as well. Color, which requires minimal effort to perceive, directly impacts shoppers by evoking emotions and setting brands apart.
This initiative is also referred to as "brand blocking" – at Pilotes, we call the additional decor a "shelf enhancement." Regardless of the term used, the core idea is to improve shelf presentation to stand out visually, attract more shoppers, and encourage them to purchase your products.
We spotted this display at Kruidvat, an A.S. Watson Group drugstore.
#popwelldone, team Zwitsal
Click below for more on the best solutions to furnish shop shelves 👇
Are you interested in the benefits of display materials? Contact us today, we would be happy to discuss the possibilities for your product.
(*) Just like you, we shop too. Our teams are constantly looking for the best instore ideas and trends. Under #POPWellDone we share the materials that caught our attention.
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