POPWellDone (*) End capKusmi Tea
100% tea — 100% zero waste

July-2023 — Specialty shops have always been the place to go for packaging-free groceries. Today, a transformation is taking place at your supermarket or hypermarket.

Driven by growing popularity, evolving legislation, and voluntary commitments, mainstream retailers are venturing into the unpackaged product offering. Notably, A-brand manufacturers are testing zerowaste distribution.

One remarkable initiative is this 'bulk for brands' end cap for Kusmi Tea. And as premium brands will further embark on this path, they seek answers to vital questions:

✅ How can brands avoid their choice is being perceived as generic?
✅ Will the same margins be generated if the sales model changes?
✅ What about hygiene and food safety?
✅ If packaging is gone, will brands still find ways of product marketing?
✅ How are the shop shelves best redesigned?
✅ How much shelf space can the bulk display take without cannibalising the packaged offer?
✅ What investments are required for the in-store display materials?
✅ And above all, how do customers react to bulk sales by their favourite brands?

Click below to know more about "bulk for brands" in retail 👇

Are you interested in the benefits of specific shelving fixtures for brands? Contact us today, we would be happy to discuss the possibilities for your product.

(*) Like you, we regularly visit stores. But instead of focusing on our shopping list, we often find ourselves distracted by eye-catching POP display — professional bias, you know. Always on the lookout for fresh ideas, trends, and inspiration, under #POPWellDone we share the stories that caught our attention, sometimes to the point of forgetting why we came to the store.