Aug-2023 — In the category of retail shelf technics & tricks, here’s a brilliant one …
Here's how it works: shelf edges typically show price, but you already knew that. However, they can do more: they communicate product details, organize items with colors, contribute to the overall aesthetics of the shelves, …
aAless known fact is that they show barcodes for store staff to scan when restocking. And when space is limited — as always — stores must be inventive to make the most of the shelf edge.
Here's a great example from a private label cosmetics range. Kruidvat chooses to prominently emphasize its competitive prices first, using bold text in bright yellow and red.
Makes sense, right? But what about the barcodes? They're crucial for a diverse range that store staff may not always be familiar with.
No problemo! This rail can be lifted to reveal the barcodes. #POPWellDone*, it's smart! 👌
Do you want to know more about the solutions to organize and enhance retail shelving? Click below 👇
Are you interested in using display materials to communicate your assortment in stores? Contact us today, we would be happy to discuss the possibilities for your product.
(*) Just like you, we shop too. Our teams are constantly looking for the best instore ideas and trends. Under #POPWellDone we share the materials that caught our attention.
In our blog we share useful resources, tips and general remarks on point-of-purchase marketing, display and merchandising solutions.
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