April-2023 — We've heard a zillion times: WOW us! 😮 However, we've found that the true key to resonating in self-serve retail is quite simple — decision simplicity creates stickiness 🧲 Brilliantly simple ideas make it easy to access reliable information, and to confidently touch, feel and play the products. What buyers want from marketeers is, simply, simplicity.
Finding that magical balance between cast, brand experience, communication, and display is easier said than done. Take for example our work with SEPHORA Collection's bath and body range. We made two strategic alterations to our shelf-on-shelf display, while the Sephora team fine-tuned the range's visual identity.
The result? A significant improvement in stopping and retention power, which led to higher in-store
efficiency and sales. Our efforts have been recognized with a nomination for a SHOP! Awards.
Are you interested in the benefits of display materials? Contact us today, we would be happy to discuss the possibilities for your product.
In our blog we share useful resources, tips and general remarks
on point-of-purchase marketing, display and
merchandising solutions.
