- In-store solution for backpacks - POP display American Tourister

POS display design for backpacks — American Tourister Samsonite

Jan-2025 — Since 1933, American Tourister (Samsonite Group) has been supporting your small and big adventures with fun luggage in vibrant colors such as Lemon Drop, Indian Rose, or Aqua Turquoise. Let’s be fun!

Our mission: to design a versatile POS display that highlights a range of backpacks in various shapes, sizes, and colors, while enhancing the brand’s visibility in specialty stores.

This display adapts to store space constraints thanks to its hybrid design: it can be placed on the floor or mounted on the wall, ensuring optimal flexibility. The adjustable parrots allow for a modular presentation that accommodates the diversity of the range.

Expanded metal, chosen as a replacement for traditional perforated sheet metal, provides a modern and lightweight aesthetic that enhances the displayed products. The sleek white structure, topped with the logo, ensures instant brand recognition.

This display immediately captures attention with its minimalist and elegant design, while putting the backpacks and their remarkable colors at the forefront.

Sustainability:

✅ Made from infinitely recyclable metal, this display is over 90% recyclable and has a measured and reduced carbon footprint.

✅ Packaging optimized to transport 20 displays upright per pallet (120 x 80 cm), significantly reducing the impact of international logistics.

✅ By creating carbon sinks, we have helped offset 50% of the emissions from this display.

This unit combines aesthetics, sustainability, and innovation, offering a solution perfectly tailored to the needs of retailers and buyers.

POS display design for backpacks — American Tourister Samsonite

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