Sept-2022 — Let's face it. Shopping consumers are not easy to impress. Always
in a hurry, they make decisions in the blink of an eye, almost automatically. Some in-store initiatives
have the power to stop them in front of an offer. To be effective, there’s no need to shout. It’s all
about offering that magical - yet complex - balance between product, branding, display, materials,
colours, and graphics.
We created this counter display to activate the Tiger Balm brand in the pharmacy channel. It combines bamboo wood, metal and acrylic for a premium presentation of five natural remedies. A gold front with an embossed logo conveys the brand's imperial story. With a consistent and recognisable colour palette, this dynamic offering will not go unnoticed by visitors. And then, the miracle happens: seeing is buying.
In 2022, this adorable counter display won a bronze POPAI awards.
Do you want to know more about display strategies in the pharmacy channel? Click below 👇
Are you interested in using display materials to increase awareness for your brand? Contact us today, we would be happy to discuss the
possibilities for your product.
In our blog we share useful resources, tips and general remarks
on point-of-purchase marketing, display and
merchandising solutions.
