Sept-2022 — Larger grocery stores have thousands of different products.
Visibility is a challenge due to the vast array of similar products. If your product goes unnoticed,
customers won't buy it. That's the challenge in a nutshell when it comes to primary placement on the
shelves.
To enhance visibility, brands can utilize specific shelf-based point-of-purchase (POP) materials.
In the video below, you'll see our latest creation aimed at making Baileys stand out — and introducing two new flavors at the same occasion: Baileys Salted Caramel and Baileys Espresso Creme.
✅ The width of the display can be adjusted to fit the available space and set up
✅ It is designed to catch the attention of shoppers and make them stop by using a perpendicular
shelf-stopper
✅ By creating disruption on the busy shelves, it prompts impulsive behavior and helps customers discover
the two new flavors
✅ It is completely customized to align with the brand's identity and enhance the appeal of the products on
display
Do you want to know more about shelf-based display materials? Click below 👇
The proof is in the pudding! Is your product ready to shine on retail shelves? Contact us today, we would be happy to discuss the
possibilities for your product.
In our blog we share useful resources, tips and general remarks
on point-of-purchase marketing, display and
merchandising solutions.
