On-shelf visibility: Frame your offer to stand out

Sept-2023 — Picture this scenario! You are maneuvering your shopping cart down a supermarket aisle. You are focused on your (mental) shopping list. The wide variety of brightly packaged goods may be overwhelming. You run on autopilot, so to speak; you ignore most of it.

Experts in shopper marketing develop in-store messaging to entice you towards their special offers or new products. Their goal is to encourage you to change your buying habits.

However, you've got used to the same-old, predictable, one-dimensional, and generic in-store communications. You may struggle to process the constant presence of posters, banners, cards, and stickers. So, you either choose to overlook them, or you forget the sales pitch in seconds. Willful blindness is your secret trick to survive the advertising blitz.

Team Pilotes believes that the battle for attention in stores is a zero-sum game. Shoppers prefer brands that catch their eyes first. Any POP material should, therefore, be highly disruptive.

To break through the monotony of the shelves, we've developed this 100% adaptable frame. Here’s why we believe it works well …

• This on-fixture material elegantly showcases a brand's home base on the shelves of retail companies.
• 100% adaptable in height and width, field operators can arrange it to match how the products are lined up on all shelves.
• It's printed to convey the brand’s distinctive color and messaging.
• It's equipped with two replaceable shelf-talkers. Placed perpendicular to the shelf, they grab the attention of passerby, differentiate an offer from its neighbors and display it in its own brand universe.
• Fixed to the metal shelving with four magnets, field operators appreciate this powerful communication for its ease of installation.
• This material is made of quality, durable materials to withstand the wear-and-tear of the retail environment.

Our 100% adaptable frame display will not disappoint!

Do you want to know more about the solutions to stand out on retail shelves? Click below 👇

Are you interested in using display materials to communicate your offers in stores? Contact us today, we would be happy to discuss the possibilities for your product.