Sept-2023 — Carrefour, Decathlon, Fnac, MediaMarkt, Primark, and others we forget ... it appears that retail companies are embracing the single-line queue. This type of exit presents a final opportunity for a a spontaneous, latent or pleasure purchase.
We can be stood for a few minutes, waiting to pay, and we find our eyes drawn to an aisle of temptation: snacks, gifts, convenience products, consumables, trendy accessories, gadgets, titbits, and other affordable items that rarely find their way onto our shopping lists. We casually browse them out of boredom, and and many among us grab a few to add to our baskets.
Any retail company can implement a category-based approach to curate a suitable assortment, transforming the checkout process from a necessity into upselling.
However, to line the queue, we have often seen haphazard piles of merchandise, rapidly losing their appeal. Let’s not forget that we humans tend to remember best the end of any (shopping) experience. The last image of the store is at stake! That's one of the reasons why the experience and merchandising of the aisle of temptation require a carefully designed layout and specific display.
We saw an excellent example at Maisons du Monde. To line the queue, the home decoration specialist uses stylish double-sided gondolas, made of metal and wood. These fixtures ensure that the constantly changing range remains tidy, organized, and appealing — always!
#POPWelldone, and very tempting!
Do you want to read more about front-end displaying? Click below 👇
Are you interested in using display materials to develop impulse buying in the checkout zone? Contact us today, we would be happy to discuss the possibilities for your stores.
(*) Just like you, we shop too. Our teams are constantly looking for the best instore ideas and trends. Under #POPWellDone we share the materials that caught our attention.
In our blog we share useful resources, tips and general remarks on point-of-purchase marketing, display and merchandising solutions.
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